The Strategic Art of Quitting: Why Letting Go Fuels Growth We happen to be in a world that is consumed with perseverance. We should never give up! resounds in feel-good speeches, self-help prose and postings on social media. But what happens when this extreme concentration on endurance is sabotaging your development. OR, What happens when strategic quitting is the hidden super power of high achievers? The Persistence Paradox Grit is glorified in society. We support narratives of those who slave away at jobs for decades to be able to make it. But we overlook the dark price: years spent doing dead-end jobs, or bad relationships, or obsolescent skills. When persistence is applied blindly to the changing realities, it is destructive. Psychologists refer to this as the sunk cost fallacy, the fact that we tend to hold on to failing projects and activities because we have already spent time, money or emotion on them. Why Quitting Feels Like Failure Since we were children, we are taught...